Patrick Powers

I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” [...]

If you’ve signed up for a social media account, you’ve seen it. It’s the box that no one seems to notice. Before any social media site creates a new user account, it’s going to ask for agreement to its terms of service. This innocuous little box may mean nothing to most users when it could [...]

Colleges and universities struggling to find ways to pull together a comprehensive social media campaign should pay attention to Texas A&M University. TAMU last week announced a social media scavenger hunt that utilizes YouTube, Twitter, Facebook and Foursquare. It’s a creative way to increase student engagement and give away some sweet swag in the process. [...]