Patrick Powers

Cultivating an online audience is difficult to do, but it’s impossible if you haven’t at least staked out your territory and claimed your own name. My free advice for today? Unlock your university page on Yelp, the burgeoning online review site. Yelp claims its users have written more than 9 million reviews and that 26 [...]

Here’s what I imagine to expect the next big thing when it comes to social media in higher education (and really social media in any industry): location-based social networking. Yeah, I know, I’m a bold prognosticator. Twitter, to some extent, is already starting to embrace the idea by allowing users to attach a location to tweets. [...]