Patrick Powers

If the choice falls between shoring up established social properties or jumping on board the fastest growing platform, the decision for higher education may be an easy one. Don’t waste time on Pinterest when Facebook fans are already at the party. Earlier last month Michael Stoner wrote a piece on why Pinterest is “the last [...]

Colleges and universities struggling to find ways to pull together a comprehensive social media campaign should pay attention to Texas A&M University. TAMU last week announced a social media scavenger hunt that utilizes YouTube, Twitter, Facebook and Foursquare. It’s a creative way to increase student engagement and give away some sweet swag in the process. [...]

I love the end-of-the year show Oprah puts together, the one when she starts screaming at the audience: “You get a car! You get a car! You get a car!” The idea is that the multimedia mogul spends the year collecting a list of her favorite things. She unveils the list at the end of [...]

A few months ago I wrote a post highlighting a handful of university Facebook pages I thought worth noting. Those pages were — and for the most part remain — great examples of Facebook’s potential in higher education. But times keep on a changin’. There are scores of universities out there doing some pretty cool [...]