Patrick Powers

I’m been touting the marketing merits of joining Foursquare for a while now, but can’t shake the thought of what happens when the conversation ends. I imagine an eager entrepreneur navigating the iTunes app store, downloading the Foursquare application and marveling at the white-on-blue checkbox icon that now graces the screen. One question remains: Now [...]

Some of the greatest buzz I’ve generated on Twitter have been from live-tweeting events — from annual commencement ceremonies, to our president’s first day on the job, to an on-campus lecture from Twitter co-founder Jack Dorsey. The response has been great. Live-tweeting allows communication to flow to and from the event, engages audiences wherever they may [...]

While most people care about the information they choose to share online, they don’t care too much about Facebook’s move to make more of that information public — at least not enough to ditch the social media network altogether. This care-but-don’t-care attitude was the general sentiment at a great Social Media Club of St. Louis [...]

If there’s one thing brothers are good for, it’s for putting you in your place. Minutes after coding a Facebook “like” button into this blog, I received the following message regarding my apparent narcissism: The way Facebook built it, liking someone (or something) is as easy as clicking a button. The benefits are greater exposure [...]

TIME recently released its annual “TIME 100,” a list of 100 names of those who most influence the world around us. The magazine lumps the list into some obvious categories such as leaders, heroes, artists and thinkers. It also added a new one this year — social networking. It’s this last category that piqued my [...]

Cultivating an online audience is difficult to do, but it’s impossible if you haven’t at least staked out your territory and claimed your own name. My free advice for today? Unlock your university page on Yelp, the burgeoning online review site. Yelp claims its users have written more than 9 million reviews and that 26 [...]

If you’re like me and chose to watch pre-recorded television while skimming past commercials, you may have missed this: a television ad for a social media network. Foursquare, the location-based networking game, has partnered with Bravo to create a game wherein users can earn Bravo-branded badges. The 20-second spot was created by Bravo to highlight [...]