Patrick Powers

I love the end-of-the year show Oprah puts together, the one when she starts screaming at the audience: “You get a car! You get a car! You get a car!” The idea is that the multimedia mogul spends the year collecting a list of her favorite things. She unveils the list at the end of [...]

The hardest part of any cohesive social media campaign is pulling it all together. It’s why I’m so impressed when colleges or universities embrace the social stream and preset it on their own terms in a creative and meaningful way. I’m not talking about social media directories where a school lists all its accounts. I’m [...]