Patrick Powers

Writing this post may endanger my ability to score free Axe hair gel in the future, but it needs to be said: Klout scores mean little when it comes to real social media success. The online measurement tool does a great job of entertaining those who care about the difference between a retweet and a [...]

Photos draw greater rates of engagement than any other type content posted in Facebook, according to a recent study conducted by Web Liquid. The statistics are interesting in that they confirm what most marketers have known for a while — more dynamic content leads to greater levels of engagement. However, it’s not safe to assume [...]

Facebook Insights can provide a wealth of information about user demographics, traffic patterns and overall interaction. It’s one of the best tools around when it comes to measuring the value of a particular Facebook page. But what about the other guys? If a social media presence is to remain a cut above the competition it’s [...]

One might argue that it doesn’t really matter what the other guy is doing, but that doesn’t stop the boss from asking. There are a million ways to measure the success of your own Twitter efforts, but how does one go about benchmarking your success against the competition? Sure, there are sites you can pay [...]

When you use Twitter as a professional marketing tool, there’s a pressure to justify your actions. How does my boss know that I’m really pushing the needle instead of sharing what I had for breakfast? I generate scores of statistics spelling out use of Twitter on the job. The monthly spreadsheet I keep contains 14 [...]

Just because people follow your tweets, don’t assume they like what they’re getting. People follow Twitter accounts for any number of reasons and it’s tough to tell if what you’re doing is making a difference. Twitter needs a like button. Every status update, every comment and every page on Facebook comes equipped with a like button. [...]