Patrick Powers

Writing this post may endanger my ability to score free Axe hair gel in the future, but it needs to be said: Klout scores mean little when it comes to real social media success. The online measurement tool does a great job of entertaining those who care about the difference between a retweet and a [...]

Facebook Insights can provide a wealth of information about user demographics, traffic patterns and overall interaction. It’s one of the best tools around when it comes to measuring the value of a particular Facebook page. But what about the other guys? If a social media presence is to remain a cut above the competition it’s [...]

One might argue that it doesn’t really matter what the other guy is doing, but that doesn’t stop the boss from asking. There are a million ways to measure the success of your own Twitter efforts, but how does one go about benchmarking your success against the competition? Sure, there are sites you can pay [...]