Patrick Powers

Mention Google+ in a room filled with people managing and monitoring social media in higher education and wait for the snickers to start. They laugh because, while they all have accounts and occasionally login to update them, they are keenly aware of the perception that no one actually uses it. Their target audiences — namely [...]

It took a while but it appears Google+ is open for business. Google on Monday unveiled its pages feature that allows organizations — including institutions of higher learning — to create brand personas and engage with the more than 40 million people already using Google+. It’s about time. The Google+ platform is a slick one, [...]

It’s clear this social network is going to be the next big thing. “Not Google+ has no learning curve at all. Everybody alive already has years of experience using it. You’re an expert … To continue your membership simply continue not joining Google Plus.”

If I’ve learned anything from two weeks spent playing around in Google+, it’s that when it becomes available, this service can work for higher education.