Patrick Powers

There’s a scene in the 1983 classic “Mr. Mom” when new stay-at-home dad Jack Butler attempts to drop off his kids at school. It’s a simple task, really, but as his kids and others are quick to point out, he’s doing it wrong. When it comes to location-based services and how we employ them in [...]

Foursquare on Monday made available to all colleges and university badges previously reserved only for those institutions that partnered with the location-based service. It’s a growth strategy long overdue and, perhaps, past its prime. Foursquare previously partnered with 100 universities across the country and made certain badges available to them. It’s a welcome sign to [...]

Colleges and universities struggling to find ways to pull together a comprehensive social media campaign should pay attention to Texas A&M University. TAMU last week announced a social media scavenger hunt that utilizes YouTube, Twitter, Facebook and Foursquare. It’s a creative way to increase student engagement and give away some sweet swag in the process. [...]

I love the end-of-the year show Oprah puts together, the one when she starts screaming at the audience: “You get a car! You get a car! You get a car!” The idea is that the multimedia mogul spends the year collecting a list of her favorite things. She unveils the list at the end of [...]

There are five location-based social networks loaded onto my iPhone, but the days may be numbered for all but one of them. Who wants to check in five times anyway? Gowalla last week unveiled a version of its location-based service that allows users to check-in with Twitter, Facebook, Foursquare, and Tumbler — all through the [...]