Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities. This webinar covers a little bit of everything: how search engines work, why higher education should […]
File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content. Hashtags are supported on Twitter, Tumblr, Instagram, Google+ and Pinterest. The Wall Street Journal reported that Facebook is working on […]
It’s not often those working in higher education on the web get a huge vote of confidence for spending time and money on any one particular feature. For those committed to providing accurate calendar information, that time may be now. More than 92 percent of colleges and university find an online event calendar helpful, according […]
These apps can be anything that helps us retain focus, move forward or just survive the day. Here are five of my favorites.
There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet there’s one piece of data that doesn’t factor into most search engine results — the meta description.
In an effort to engage more fans on Facebook, reap more retweets and pin every pretty picture we see, are we in higher education ignoring the digital tactic with the greatest potential for all of us? Meta descriptions, keyword analysis, and inbound links are not sexy phrases often uttered in higher education circles, but perhaps […]
How many Facebook pages exist with your college or university’s name attached? How many Twitter accounts? Ever see a YouTube video and think, “We didn’t do that, did we?” If any college or university is going to foster a truly integrated, student-centric digital experience across all channels, we have to get better at managing the […]
If the choice falls between shoring up established social properties or jumping on board the fastest growing platform, the decision for higher education may be an easy one. Don’t waste time on Pinterest when Facebook fans are already at the party. Earlier last month Michael Stoner wrote a piece on why Pinterest is “the last […]
We already had an idea of what we wanted to accomplish on the web, we just needed the right partner, or partners, to help get us there. Webster University last year reached out to OmniUpdate and mStoner who assisted the university as it reworked content management, realigned navigation and re-envisioned what the web at Webster […]
Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new “Page Post Targeting Enhanced” feature that would allow administrators to target posts based on user-provided information, according a TechCrunch. The new feature increases the post parameters to include age, gender, education, college name, graduation status, […]