Patrick Powers

Photos draw greater rates of engagement than any other type content posted in Facebook, according to a recent study conducted by Web Liquid. The statistics are interesting in that they confirm what most marketers have known for a while — more dynamic content leads to greater levels of engagement. However, it’s not safe to assume [...]

Recent changes to the way Facebook generates its news feed may have marketers rethinking the kind of content they post from a page —  but they also need to consider the means by which they post it. EdgeRank Checker last month conducted an analysis of 1 million updates on 50,000 pages that influence more than 1 [...]

What does Facebook’s timeline mean for marketers? Will users subscribe to public figure profiles? What’s the impact of the ticker? And what do all these changes mean for page administrators? Seth Odell and I spent an hour breaking it all down on Higher Ed Live, a weekly web show dedicated to digital development and professional [...]

Facebook earlier this week once again changed the way users interact with each other and how they experience the news most important to them. What does this mean for higher education? It’s more important than ever to be awesome. Awesome Facebook posts stick. Awesome posts generate comments and get shared with others. People subscribe to [...]

I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” [...]

It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? [...]

If you’ve signed up for a social media account, you’ve seen it. It’s the box that no one seems to notice. Before any social media site creates a new user account, it’s going to ask for agreement to its terms of service. This innocuous little box may mean nothing to most users when it could [...]

Scour any university website and it won’t take long to discover a list of frequently asked questions. But all too often these FAQ aren’t those questions most often asked, but the answers the school most often likes to give. So where do I get the good stuff? Social media marketing thrives on the trusted referrals [...]

Is your college office or department finding friends on Facebook when it should be collecting ‘likes?’ Do you maintain more than one profile? It may be time to make a change. Facebook last week unveiled an option that allows users to convert personal profiles into pages. The option is aimed at those individuals operating in [...]

Facebook Insights can provide a wealth of information about user demographics, traffic patterns and overall interaction. It’s one of the best tools around when it comes to measuring the value of a particular Facebook page. But what about the other guys? If a social media presence is to remain a cut above the competition it’s [...]