Patrick Powers

Organizations launch advertising campaigns all the time, investing thousands, if not millions, of dollars to create the ideal marketing mix. A formal Twitter advertising campaign need not be part of the equation. Twitter earlier this month revamped its offerings for businesses and made it easier for anyone looking to promote specific tweets, trends, or accounts. [...]

If you’re like me and chose to watch pre-recorded television while skimming past commercials, you may have missed this: a television ad for a social media network. Foursquare, the location-based networking game, has partnered with Bravo to create a game wherein users can earn Bravo-branded badges. The 20-second spot was created by Bravo to highlight [...]