Résumé

 

Specialties

Digital marketing and communications professional with extensive experience in social media, content management, and web analytics. Adept at project planning, strategy, branding and content creation. Strong analytical, organizational and decision-making skills.

Experience

Director of Digital Marketing and Communications at Webster University
August 2011 – Present

Provide University leadership for the development and implementation of integrated marketing and communications strategies designed to attract students and enhance the University’s reputation through the web and new media.

  • Develop and implement strategy for positioning, branding and enhancing the reputation of the University through the web and new media.
  • Assume day-to-day management responsibility for the Webster University home page and attendant sites, and help conceive and develop web content for these sites.
  • Establish and manage quality standards of digital marketing and communications materials.
  • Measure effectiveness of content, messaging, and other strategies in achieving marketing and communications goals.
  • Monitor new and emerging technologies and technology applications.
  • Supervise a team of direct reports, including positions responsible for web development, web design and content management.

Interactive Media Manager at Webster University
August 2005 – August 2011

Managed online marketing efforts at Webster University, a higher education institution with 20,000 students at more than 100 locations online and around the world.

  • Established and maintained an institutional presence on social media networks such as Facebook, Twitter, YouTube, and LinkedIn.
  • Created and managed content for a website that includes more than 500,000 pieces of content spread across five schools and colleges.
  • Provided support and training for communications managers and support staff throughout the university.
  • Drafted social media guidelines and Facebook posting policy.

Reporter at Belleville News-Democrat
July 2002 – August 2005

• Developed daily and weekend stories and projects
• Covered state legislature, local government and various health care issues

Statehouse Intern at St. Louis Post-Dispatch
January 2002 – July 2002

• Wrote daily stories reporting on Illinois government and elections

Reporter at Olathe Daily News
August 2000 – August 2001

Education

Webster University
MBA, December 2010

University of Illinois at Springfield
MA, Public Affairs Reporting, May 2002

Saint Louis University
BA, Communications, Political Science, May 2000