There is no shortage of available tools aimed at making the life of a social...
Additional Posts
5 things you shouldn’t be doing in social media
If you’ve signed up for a social media account, you’ve seen it. It’s the box that no one seems to notice. Before any social media site creates a new user account, it’s going to ask for agreement to its terms of service. This innocuous little box may mean nothing to most users when it could [...]
Generating questions (and answers) in social media
Scour any university website and it won’t take long to discover a list of frequently asked questions. But all too often these FAQ aren’t those questions most often asked, but the answers the school most often likes to give. So where do I get the good stuff? Social media marketing thrives on the trusted referrals [...]
Why you should migrate a Facebook profile to a page
Is your college office or department finding friends on Facebook when it should be collecting ‘likes?’ Do you maintain more than one profile? It may be time to make a change. Facebook last week unveiled an option that allows users to convert personal profiles into pages. The option is aimed at those individuals operating in [...]
5 ways to measure and compare Facebook pages
Facebook Insights can provide a wealth of information about user demographics, traffic patterns and overall interaction. It’s one of the best tools around when it comes to measuring the value of a particular Facebook page. But what about the other guys? If a social media presence is to remain a cut above the competition it’s [...]
No more Static FBML? No problem.
Today is the last day administrators can build custom Facebook tabs using the Static FBML application. The application so many used to create custom tabs will no longer be supported by Facebook, starting March 11. Current instances of the application will continue to work but any similar customization of a Facebook page will have to [...]
5 ways to benchmark the Twitter competition
One might argue that it doesn’t really matter what the other guy is doing, but that doesn’t stop the boss from asking. There are a million ways to measure the success of your own Twitter efforts, but how does one go about benchmarking your success against the competition? Sure, there are sites you can pay [...]
Conquering the new Facebook wall
When the social media behemoth earlier this month unveiled its overhaul of Facebook pages, the greatest change was to the wall. Wall posts no longer appear in reverse chronological order but instead popular posts bubble to the top based on timeliness and the amount of feedback they generate. Most people I know — and when [...]
How to score a free university Facebook app
It looks like Inigral is willing to share the wealth. The Bill & Melinda Gates Foundation on Wednesday announced a $2 million investment in Inigral, the creator of Schools App. The San Francisco-based company, in turn, is giving away its application free to five schools over the next two years. “It’s not just about our [...]
Facebook app turns college admissions into a game
A new Facebook application launched on Tuesday claims to accurately predict a student’s chances of getting into 1,500 colleges — all based on self-reported data such as GPA and standardized test scores. Initial reviews of AdmissionSplash make it sound like the greatest advancement in admissions since the Common Application: Facebook app gives college applicants a [...]
The best social media is always the most fun
It took a tag-team of Green Bay Packers fans driving across the Southwest to remind me of social media’s greatest gift: Social media, at its best, is fun. If you follow me on Twitter, you’ve probably seen enough. I spent three days bombarding followers with tweets that included @tsand and #MBteamS. I lost a handful [...]
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