It’s incredibly easy to set up a Facebook page and perhaps that’s part of...
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College presidents who lead 140 characters at a time
If the President of the United States can tweet for himself, why can’t the president of a university? The most effective Twitter streams in higher education are those that engage the audience, serve a purpose and provide a voice in the conversation. It’s an incredible bonus when that voice carries with it the weight on [...]
3rd Annual Higher Ed Social Media Summit
I don’t keep a Google calendar but if I did, this would be on it: 3rd Annual Higher Education Social Media Summit The summit will take place from noon to 2 p.m. CDT on Tuesday, June 14 during the PSU Web Conference. Thanks to Mark Greenfield for the heads up. I plan on participating, but [...]
Why I ‘like’ Facebook check-in deals
It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? [...]
What highered could learn from Silicon Valley
If higher education could learn anything from the companies in Silicon Valley, it’s the power of the user. The University of Chicago Booth School of Business last week opened its 59th Annual Management Conference with a keynote panel on “The Economics of Social Media.” And while panelists didn’t specifically address issues specific to higher education, [...]
Don’t be afraid to tackle the tough topics
Social media sites went crazy with the death of Osama bin Laden. People shared the news as a status update, blogged about it ad nauseam and tweeted until it trended. Some celebrated, some worried for American soldiers’ safety and others condemned the need to kill a man as punishment for killing men. Regardless of personal [...]
Honored to be a member of BlogHighEd
I’m pleased to announce this blog, along with several other newcomers, has been selected to become a member of BlogHighEd, a network of blogs covering higher education. Here’s how it works: BlogHighEd pulls posts from select blogs and assembles them together in one place. The result is a one-stop shop for information and idea sharing [...]
5 things you shouldn’t be doing in social media
If you’ve signed up for a social media account, you’ve seen it. It’s the box that no one seems to notice. Before any social media site creates a new user account, it’s going to ask for agreement to its terms of service. This innocuous little box may mean nothing to most users when it could [...]
Generating questions (and answers) in social media
Scour any university website and it won’t take long to discover a list of frequently asked questions. But all too often these FAQ aren’t those questions most often asked, but the answers the school most often likes to give. So where do I get the good stuff? Social media marketing thrives on the trusted referrals [...]
Why you should migrate a Facebook profile to a page
Is your college office or department finding friends on Facebook when it should be collecting ‘likes?’ Do you maintain more than one profile? It may be time to make a change. Facebook last week unveiled an option that allows users to convert personal profiles into pages. The option is aimed at those individuals operating in [...]
5 ways to measure and compare Facebook pages
Facebook Insights can provide a wealth of information about user demographics, traffic patterns and overall interaction. It’s one of the best tools around when it comes to measuring the value of a particular Facebook page. But what about the other guys? If a social media presence is to remain a cut above the competition it’s [...]
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