There is no shortage of available tools aimed at making the life of a social...
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Facebook groups vs. Facebook pages
More than once I’ve been asked to set up a Facebook group when a page might be more appropriate. I’ve also been asked to create a page when a group would be a better fit. So what’s the difference, they’re both on Facebook, right? Well, yes, Facebook offers opportunities for users to create both groups and [...]
Top St. Louis area colleges and universities on Twitter
The use of Twitter in higher education has exploded in the past year as more colleges and universities have come to realize the power and reach of this communications tool. UniversitiesAndColleges.org last fall attempted to quantify Twitter use among higher ed institutions but limited its study to those within the Top 100 of the U.S. [...]
Google Wave fails to make a splash
When Google started to slowly parse out invitations to become a Google Wave user, I was hooked. I absolutely NEEDED an invite. So I spent weeks spamming friends and pleading on Twitter: “Please, please, please invite me to use this product.” I felt like I was begging to sit at the cool table in a [...]
7 rules of practicing proper Twitter etiquette
There’s an article in this month’s Vanity Fair focusing on “America’s Tweethearts.” The piece highlights a handful of women who have “tweeted” themselves into celebrity. Each boasts between 33,000 and 1.4 million followers on Twitter and raves about how micro-blogging has skyrocketed her career. But it was the paragraph about travel journalist Stefanie Michaels that [...]
I’m still with Coco
It was a bittersweet end to The Tonight Show with Conan O’Brien last night, but I was pleasantly surprised by the way Conan chose to leave. His parting message was simple: “Nobody in life gets exactly what they thought they were going to get. Don’t be cynical. if you work really hard and you’re kind, [...]
Another example of great student work
When it comes to marketing a university, no one does a better job than students. The following is a video producted by students at Yale University, a takeoff on the popular television show Glee: Sure, it’s a little over the top and a little over-produced. But I like it because it’s timely, authentic, student centered [...]
How do you Twitter?
When it comes to conveying the relevance of Twitter, it was never my bosses who needed the hard sell. It’s always been my family and friends. As professional 30-somethings they all asked the same question: Why should I care about something so trivial? There’s been any number of articles written about why Twitter matters, how [...]
Location-based social networks are ‘the next big thing’
Here’s what I imagine to expect the next big thing when it comes to social media in higher education (and really social media in any industry): location-based social networking. Yeah, I know, I’m a bold prognosticator. Twitter, to some extent, is already starting to embrace the idea by allowing users to attach a location to tweets. [...]
Great, another web guy who thinks he can write a blog
Webster University hired me out of the newspaper industry in 2005 to be a writer, although those plans quickly changed. The marketing department soon assumed control of the university website and needed warm bodies to help convert the mid-90s behemoth into a new content management system. I was one of the few who volunteered.
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