Patrick Powers

It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different?

I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” [...]

Colleges and universities struggling to find ways to pull together a comprehensive social media campaign should pay attention to Texas A&M University. TAMU last week announced a social media scavenger hunt that utilizes YouTube, Twitter, Facebook and Foursquare. It’s a creative way to increase student engagement and give away some sweet swag in the process. [...]

Ever wonder the top three things a small campus should be doing with social media, how to measure the effectiveness of a social media campaign or how to “move the needle” using Twitter? A handful of guests, including me, were invited on Thursday to answer these questions and more during a 1-hour online chat with [...]

I love the end-of-the year show Oprah puts together, the one when she starts screaming at the audience: “You get a car! You get a car! You get a car!” The idea is that the multimedia mogul spends the year collecting a list of her favorite things. She unveils the list at the end of [...]

If you’re never attended a Social Media Club St. Louis event, the Nov. 16 event may be a good time to start. The SMCSTL later this month will be bringing in marketing entrepreneur and public speaker Scott Stratten. Stratten is a well-regarded social media consultant and best-selling author of “UnMarketing: Stop Marketing. Start Engaging.” Formerly [...]

I’m a sucker for a good college video parody, especially one about social media. Kudos for the timely work, Stetson University.

Most online college tours are a bore, too dependent on 360-degree pans of a building or too talky to show me what the campus actually looks like. So kudos to St. Michael’s College for putting a interactive tour together that kept my attention and gave a great view of the campus and its students. Watch [...]

The following video — an infamous libdub from the Université du Québec à Montréal — has been circling ’round the Internet for a while now and it’s closing in on 5 million views. I post it not because it is new, but because it’s an excellent example of the following: the best advertisement for any [...]