Patrick Powers

I’m not a Twitter expert. I’m not an aficionado. And I’m certainly not a guru. Microblogging through Twitter, however, is a part of my job. Don’t get me wrong, it’s a pretty good gig if you can get it — just one of my many reasons highered is the best gig in all the web. I [...]

The use of Twitter in higher education has exploded in the past year as more colleges and universities have come to realize the power and reach of this communications tool. UniversitiesAndColleges.org last fall attempted to quantify Twitter use among higher ed institutions but limited its study to those within the Top 100 of the U.S. [...]

There’s an article in this month’s Vanity Fair focusing on “America’s Tweethearts.” The piece highlights a handful of women who have “tweeted” themselves into celebrity. Each boasts between 33,000 and 1.4 million followers on Twitter and raves about how micro-blogging has skyrocketed her career. But it was the paragraph about travel journalist Stefanie Michaels that [...]

When it comes to conveying the relevance of Twitter, it was never my bosses who needed the hard sell. It’s always been my family and friends. As professional 30-somethings they all asked the same question: Why should I care about something so trivial? There’s been any number of articles written about why Twitter matters, how [...]