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WEBINAR VIDEO: How to Use Social Media to Influence SEO

Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities. This webinar covers a little bit of everything: how search engines work, why higher education should […]

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The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content. Hashtags are supported on Twitter, Tumblr, Instagram, Google+ and Pinterest. The Wall Street Journal reported that Facebook is working on […]

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How to Handle Social Media Comments

How do you handle the tough ones — the comments made in anger, the posting that doesn’t quite violate terms of service or the diatribe littered with poor punctuation and no clear direction? As with anything else in social media, it helps to have a plan. Too often people get excited about the possibilities of […]

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Stop Looking for the Social Media Easy Button

There is no shortage of available tools aimed at making the life of a social media manager a little bit easier, but are they hurting more than they’re helping? Building a social community takes resources — namely, people and time — and any effort to minimize the role of these resources seems to cause nothing but […]

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The Importance of Setting Goals

The social media landscape is littered with casualties, deserted Facebook pages and abandoned Twitter accounts set up to be the savior of a brand. Walls without posts. Albums without photos. Brands without a fan. Most often these accounts fail for one reason: They failed to set a goal in the first place. Goals focus attention, […]

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Four Lessons to Learn from the New Twitter Design

If anything, Twitter will keep you on your toes. The microblogging giant earlier this month announced plans to rework its interface in an effort to make the service faster and simpler. According to Twitter: “We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover […]

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Higher education web resources from A to Z

It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different?

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Just generally have fun

I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” […]

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Don’t be afraid to tackle the tough topics

Social media sites went crazy with the death of Osama bin Laden. People shared the news as a status update, blogged about it ad nauseam and tweeted until it trended. Some celebrated, some worried for American soldiers’ safety and others condemned the need to kill a man as punishment for killing men. Regardless of personal […]

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5 things you shouldn’t be doing in social media

If you’ve signed up for a social media account, you’ve seen it. It’s the box that no one seems to notice. Before any social media site creates a new user account, it’s going to ask for agreement to its terms of service. This innocuous little box may mean nothing to most users when it could […]

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