Archive | Strategy RSS feed for this section

The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content. Hashtags are supported on Twitter, Tumblr, Instagram, Google+ and Pinterest. The Wall Street Journal reported that Facebook is working on […]

3 Comments Continue Reading →

Just Because Google Ignores It Doesn’t Mean You Should, Too

There are URL naming structures to consider, keywords to be be added to page titles and the proper prioritization of heading tags in copy. Yet there’s one piece of data that doesn’t factor into most search engine results — the meta description.

5 Comments Continue Reading →

SEO in Higher Education: An Often Overlooked Opportunity

In an effort to engage more fans on Facebook, reap more retweets and pin every pretty picture we see, are we in higher education ignoring the digital tactic with the greatest potential for all of us? Meta descriptions, keyword analysis, and inbound links are not sexy phrases often uttered in higher education circles, but perhaps […]

9 Comments Continue Reading →

Digital Leadership in Higher Education: Be Like the Web

How many Facebook pages exist with your college or university’s name attached? How many Twitter accounts? Ever see a YouTube video and think, “We didn’t do that, did we?” If any college or university is going to foster a truly integrated, student-centric digital experience across all channels, we have to get better at managing the […]

6 Comments Continue Reading →

Putting Pinterest in Perspective

If the choice falls between shoring up established social properties or jumping on board the fastest growing platform, the decision for higher education may be an easy one. Don’t waste time on Pinterest when Facebook fans are already at the party. Earlier last month Michael Stoner wrote a piece on why Pinterest is “the last […]

2 Comments Continue Reading →

Thinking of a Website Relaunch in Higher Ed? Read This First.

We already had an idea of what we wanted to accomplish on the web, we just needed the right partner, or partners, to help get us there. Webster University last year reached out to OmniUpdate and mStoner who assisted the university as it reworked content management, realigned navigation and re-envisioned what the web at Webster […]

33 Comments Continue Reading →

What Facebook’s Enhanced Targeting Could Mean for Higher Education

Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new “Page Post Targeting Enhanced” feature that would allow administrators to target posts based on user-provided information, according a TechCrunch. The new feature increases the post parameters to include age, gender, education, college name, graduation status, […]

1 Comment Continue Reading →

5 Ways to Optimize a University’s Facebook Timeline Cover Picture

When Facebook earlier this year unveiled its Timeline design for pages, the most visual change was the addition of the cover picture. The large photo space quickly became an opportunity for a brand to make a visual first impression. It was an opportunity not lost on higher education. Colleges and universities have done a great […]

1 Comment Continue Reading →

How to Handle Social Media Comments

How do you handle the tough ones — the comments made in anger, the posting that doesn’t quite violate terms of service or the diatribe littered with poor punctuation and no clear direction? As with anything else in social media, it helps to have a plan. Too often people get excited about the possibilities of […]

11 Comments Continue Reading →

What Shoeless Joe Can Teach Us about Social Media Strategy

It may go against social media convention, but I think Field of Dreams was right. I’ve listened to scores of seminars, sat through just as many webinars and enjoyed many conversations around social media that encourage one to disregard the most memorable line in the movie: “If you build it, he will come.” The line […]

2 Comments Continue Reading →