Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities. This webinar covers a little bit of everything: how search engines work, why higher education should […]
The social media landscape is littered with casualties, deserted Facebook pages and abandoned Twitter accounts set up to be the savior of a brand. Walls without posts. Albums without photos. Brands without a fan. Most often these accounts fail for one reason: They failed to set a goal in the first place. Goals focus attention, […]
There’s a scene in the 1983 classic “Mr. Mom” when new stay-at-home dad Jack Butler attempts to drop off his kids at school. It’s a simple task, really, but as his kids and others are quick to point out, he’s doing it wrong. When it comes to location-based services and how we employ them in […]
It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different?
Webster University this year partnered with SCVNGR to host a 3-day event to increase participation and enhance the orientation experience. It became more successful than our wildest dreams.
I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” […]
It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? […]
Foursquare on Monday made available to all colleges and university badges previously reserved only for those institutions that partnered with the location-based service. It’s a growth strategy long overdue and, perhaps, past its prime. Foursquare previously partnered with 100 universities across the country and made certain badges available to them. It’s a welcome sign to […]
Fellow bloggers Kanna Taylor and Erin Eschen already posted great recaps of the Social Media Club St. Louis’ panel on higher education last week — that’s not what this blog post is about. This post is about those questions asked but not answered. The panel discussion lasted more than an hour and a half and […]
Colleges and universities struggling to find ways to pull together a comprehensive social media campaign should pay attention to Texas A&M University. TAMU last week announced a social media scavenger hunt that utilizes YouTube, Twitter, Facebook and Foursquare. It’s a creative way to increase student engagement and give away some sweet swag in the process. […]