Patrick Powers

Photos draw greater rates of engagement than any other type content posted in Facebook, according to a recent study conducted by Web Liquid. The statistics are interesting in that they confirm what most marketers have known for a while — more dynamic content leads to greater levels of engagement. However, it’s not safe to assume [...]

Recent changes to the way Facebook generates its news feed may have marketers rethinking the kind of content they post from a page —  but they also need to consider the means by which they post it. EdgeRank Checker last month conducted an analysis of 1 million updates on 50,000 pages that influence more than 1 [...]

What does Facebook’s timeline mean for marketers? Will users subscribe to public figure profiles? What’s the impact of the ticker? And what do all these changes mean for page administrators? Seth Odell and I spent an hour breaking it all down on Higher Ed Live, a weekly web show dedicated to digital development and professional [...]

Facebook earlier this week once again changed the way users interact with each other and how they experience the news most important to them. What does this mean for higher education? It’s more important than ever to be awesome. Awesome Facebook posts stick. Awesome posts generate comments and get shared with others. People subscribe to [...]

It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different?

I love it when a university doesn’t take it self so seriously that it forgets the most important aspect of social media — social media is fun. So kudos to you, Oregon State University. The video description puts it simply: “Meet new people, stay up to date on campus events and just generally have fun.” [...]

It could be easy to get glum on the future of Facebook check-in deals — so few businesses seem to take the time to set them up and, in return, so few people use the service to claim them. So why am I still keen on the idea of setting them up in higher education? [...]

Social media sites went crazy with the death of Osama bin Laden. People shared the news as a status update, blogged about it ad nauseam and tweeted until it trended. Some celebrated, some worried for American soldiers’ safety and others condemned the need to kill a man as punishment for killing men. Regardless of personal [...]

If you’ve signed up for a social media account, you’ve seen it. It’s the box that no one seems to notice. Before any social media site creates a new user account, it’s going to ask for agreement to its terms of service. This innocuous little box may mean nothing to most users when it could [...]

Scour any university website and it won’t take long to discover a list of frequently asked questions. But all too often these FAQ aren’t those questions most often asked, but the answers the school most often likes to give. So where do I get the good stuff? Social media marketing thrives on the trusted referrals [...]