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WEBINAR VIDEO: How to Use Social Media to Influence SEO

Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities. This webinar covers a little bit of everything: how search engines work, why higher education should […]

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The Art and Science of a Hashtag Strategy

File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way of connecting content. Hashtags are supported on Twitter, Tumblr, Instagram, Google+ and Pinterest. The Wall Street Journal reported that Facebook is working on […]

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What Facebook’s Enhanced Targeting Could Mean for Higher Education

Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new “Page Post Targeting Enhanced” feature that would allow administrators to target posts based on user-provided information, according a TechCrunch. The new feature increases the post parameters to include age, gender, education, college name, graduation status, […]

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5 Ways to Optimize a University’s Facebook Timeline Cover Picture

When Facebook earlier this year unveiled its Timeline design for pages, the most visual change was the addition of the cover picture. The large photo space quickly became an opportunity for a brand to make a visual first impression. It was an opportunity not lost on higher education. Colleges and universities have done a great […]

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How to Handle Social Media Comments

How do you handle the tough ones — the comments made in anger, the posting that doesn’t quite violate terms of service or the diatribe littered with poor punctuation and no clear direction? As with anything else in social media, it helps to have a plan. Too often people get excited about the possibilities of […]

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Stop Looking for the Social Media Easy Button

There is no shortage of available tools aimed at making the life of a social media manager a little bit easier, but are they hurting more than they’re helping? Building a social community takes resources — namely, people and time — and any effort to minimize the role of these resources seems to cause nothing but […]

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Building a Facebook Timeline for Higher Education

So what does the roll out of Facebook Timeline mean for higher education beyond bigger pictures and a new way of doing things? Plenty. Colleges and universities around the country are always searching for better ways to tell their story. They struggle with the simple ways to talk about all they have going on. Timeline […]

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The Importance of Setting Goals

The social media landscape is littered with casualties, deserted Facebook pages and abandoned Twitter accounts set up to be the savior of a brand. Walls without posts. Albums without photos. Brands without a fan. Most often these accounts fail for one reason: They failed to set a goal in the first place. Goals focus attention, […]

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6 Steps for New Facebook Page Admins

It’s incredibly easy to set up a Facebook page and perhaps that’s part of the problem. Credit Facebook with a high level of usability. Any wanna-be marketer with a profile can create a Facebook page is a matter of minutes. The problem, however, comes when expectations for that page fail to deliver the intended results. […]

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How to Measure the Engagement Rates of Facebook Content

Photos draw greater rates of engagement than any other type content posted in Facebook, according to a recent study conducted by Web Liquid. The statistics are interesting in that they confirm what most marketers have known for a while — more dynamic content leads to greater levels of engagement. However, it’s not safe to assume […]

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