Social media is great for building community and fostering conversations. Some of social media’s most untapped potential lies in its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges and universities.
This webinar covers a little bit of everything: how search engines work, why higher education should care about SEO and how colleges and universities might change their practices to rank higher in search results.
Who Should Watch this Webinar?
Do the letters SEO frighten you? Don’t worry! This webinar is for admissions, advancement (including alumni relations), communication, and marketing professionals charged with overseeing social media efforts who want to learn the basics of search and how social media plays a role in determine who gets seen where.
Want your own copy of the presentation, view the slides on Slideshare.
Questions for the presenter?
Leave your questions about the webinar in the comment section below and I’ll be sure to answer them.