It may be I’ve been reading too many children books lately, but everything seems to be pointing back to those 26 symbols we know so well. It’s all about the A-B-C’s in education, why should resources for higher education professionals be any different?
A is for Analytics.
The beauty of the web is the wealth of information cataloging user behavior. Karine Joly interviewed Avinash Kaushink on the subject and posted a great story here: Avinash Kaushik on Higher Ed Websites and Web Analytics.
B is for Blogs.
There is no shortage of great blogs covering social media, web design, marketing and communications in higher education. Don’t believe me? Peruse the blogroll to the right of this page.
C is for Content.
Content is the most valuable asset on any college or university website. Perhaps the best resource in this regard is Meet Content, an excellent blog dedicated to “empowering higher education to create and sustain web content that works.”
D is for Dave Olsen.
If you’ve ever been curious about the mobile web and how it works in higher education, Dave Olsen’s Mobile in Higher Ed blog is a must read. It’s easy to follow and filled with great information.
E is for the E-Expectations Report.
Noel-Levitz every year produces a report that captures the online expectations of prospective college students and their parents.
F is for FacebookGate.
The scheme wherein companies outside of higher education create official-looking Facebook groups to attract incoming freshman never seems to go away. Be sure to know how to protect your brand should you become a victim.
G is for Google+.
The newest social media network is growing leaps and bounds but has yet to embrace businesses and organizations; once it does there are several ways higher education could take advantage of it.
H is HigherEdLive.
The online web show for higher education professionals turned one this month and promises more big things in the year to come. Mark your calendar; shows are on Sundays and Wednesdays.
I is for Internet Meme.
These propagated ideas are what make the Internet fun. What would #heweb10 be without updates on the squirrel?
J is for the Jerks, Trolls and Bullies.
K is for Klout.
Klout is a free tool for measuring online influence. I don’t necessarily agree with its analysis, but the company did produce a discussion-worthy post in January listing the most influential colleges on Twitter
M is for Mashups.
The idea behind a social media mashup is to blend content from different platforms in a meaningful way. Already, there are some schools heads and shoulders above the rest
N is for Ning.
Ning, along with a handful of other services, allows users to build private social networks. Several schools use private social networks for their students and Ning is an easy way to get there.
O is for Open Source.
The higher education community has always been about sharing so it should be no surprise the amount of higher education-specific software that’s out there.
P is for Professional Development.
There are scores of conferences and webinars catering to the higher education web crowd. My favorites: HighEdWeb, eduWEB, STAMATS, AMA Symposium for Higher Education.
Q is for QR Codes.
They’re popping up all over the place. Will they be the way of the future? Will they be a fad? Seth Odell offers the best insights I’ve read so far on the future of QR codes.
R is for Rules, Policies and Guidelines.
You don’t have to be a jerk about it, but it helps to give people social media guidelines BEFORE they get into trouble. Social Media Governance provides a host of examples from several schools.
S is for Strategy.
It all starts here. You shouldn’t be working in higher education marketing and communications without one.
T is TweetUps.
Mike Petroff earlier this year created eduTweetups, a comprehensive director of #highered tweetups, hashtags and twitter chats.
U is for University Web Developers.
The online community hosts great discussion boards for anyone involved with implementing and maintaining web sites in a University environment.
V is for Video Streaming.
There’s no reason a college or university shouldn’t be doing it. But before you do, here’s five things you should know.
W is for Wired Campus.
The Chronicle of Higher Education is still the media source of record for the higher education industry and its Wired Campus blogs is one of its best features.
X is for Xanga.
Xanga — along with Blogger, WordPress, Posterous, Tumblr — is a free blogging platform. And the reality is that blogging has changed the web forever.
Y is YouTube EDU.
When it was introduced three years ago, YouTube EDU was little more than a list of colleges and universities allowed to post longer content. It’s a more focused channel today providing quality educational content.
Z is for Zeitgeist.
Zeitgeist is the “spirit of the times.” Google zeitgeist site captures a year of search offering great insight into the internet-using public.