5 ways to measure and compare Facebook pages


Facebook Insights can provide a wealth of information about user demographics, traffic patterns and overall interaction. It’s one of the best tools around when it comes to measuring the value of a particular Facebook page.

But what about the other guys?

If a social media presence is to remain a cut above the competition it’s not enough to measure the performance of a single page. It’s just as important to monitor industry trends and know the competition.

What type of growth are competitors seeing on their respective pages? How much influence does a competing Facebook page really exude? What’s my institution’s Facebook page worth compared to those other guys?

There are a million questions one could ask but relatively few places to go and find the answers—at least without paying.

Here are five free services one might find helpful when it comes to measuring up against the Facebook competition.

Wildfire Social Media Monitor

The Wildfire Social Media Monitor application allows users to visually compare the growth of multiple pages and calculates growth rates for each page over a 7-day, 1-month and 3-month period.

It generates a slick graph and provides an embed code allowing users to place that graph wherever they like. The site also allows for the comparison of Twitter accounts and offers the opportunity to sign up for weekly alerts.


Klout has always been a great tool for measuring the online influence of Twitter users but last October the site added Facebook into the mix. On Facebook, Klout assesses how conversations and content generate engagement.

Social Mention

The analysis provided by Social Mention is a pretty all-encompassing one. While the site will pick up any mention of a brand on Facebook, it also scours Twitter, photobucket, YouTube and more. Subsequent scores rank strength, sentiment, passion and reach.

Facebook Grader

The HubSpot-powered Facebook Grader calculates a percentile score that incorporates the number of fans, the power of a network and the completeness of a page. It’s pretty straight-forward: A higher score suggests a higher level of influence across the web.

Social Page Evaluator

Calculating the ROI of any marketing endeavor traditionally assigns the effort a monetary value—the exact assignment the Social Page Evaluator attempts to make. The site offers two figures, the page’s current value along with its potential value.

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11 Responses to “5 ways to measure and compare Facebook pages”

  1. Hey Patrick, great list of social media measurement services.

    I don’t think we had this developed when you wrote this, but wanted to share our page/group grader for incoming students – http://grader.inigral.com

    Would love to hear any feedback!

    December 21, 2011 at 6:24 pm
  2. Missing here is our brand new analysis tool: Statilizer.com

    Statilizer is an on-demand social media analytics & benchmarking reports tool. It’s different in multiple ways but most important is it’s Competitor Analysis, on-demand, no subscriptions and in a pay-per-use-model. Go Check it out I’d say!

    March 18, 2013 at 9:47 am
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    April 9, 2013 at 6:08 am
  4. Bernt Paul #

    Very nice list, thanks. I already knew some of these tools, others were new to me. Maybe you should add Quintly to your list. It is an amazing tool to analyze and improve your marketing strategies.

    June 10, 2013 at 3:39 am
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