Webster University social media panel recap

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It’s often said but always worth repeating: the key to social media success is to be a human being.

Such was the sentiment on Thursday during a panel of social media experts put together by the George Herbert Walker School of Business & Technology at Webster University. The panel offered some great insights on how to connect with an audience, how to adequately measure social media success, and how to handle trolls.

The panel included: Chris Reimer, Owner of Rizzo Tees and Chief Marketing Officer for the Scorch Agency; Kathleen Manning, Media Specialist for Monsanto; Amber Talbot, Social Media Marketing Supervisor at Scottrade; and Dave Collett, Senior Vice President and Global Client Relationship Leader, Weber Shandwick. Dr. Benjamin Akande moderated the event.

Here’s my Top 10 takeaway tweets from the event:

SocialMeNinjas: Real interactions are still important. Digital communication lacks context, tonality, and real-time reactions. #WebsterU

claireeckel: Great vision from @rizzotees: Social media will ultimately bring us back to small town rules, we’ll all get along. #websteru

SocialMeNinjas: Content is King! The new consumer appreciates being educated and informed and will facilitate word-of-mouth! #websteru

kannataylor: Who are your key stakeholders? What are their expectations/impressions of your biz? Engage them. @davexpert #websteru

bleueyedbeauty: Social media needs to be integrated into overall marketing efforts not standalone PR effort per @Kath_monsanto#websteru

websteru: Social media advice: You start out by listening. Listening is free – Amber Talbot, @scottrade #websteru

newsjunke: Whose leading in social media…we are.#websteru

claireeckel: Be yourself when using social media, get rid of marketing speak.#websteru

Maggie_F: ”be nice and listen” social media best practice @rizzotees #websteru

bleueyedbeauty: Social media needs to be integrated into overall marketing efforts not standalone PR effort per @Kath_monsanto#websteru

Looking for more insight from the event, check out the following blog posts:

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One Response to “Webster University social media panel recap”

  1. Every thing is all about “trending.” We are forward of the curve with what’s hot and what isn’t.

    January 3, 2013 at 5:10 pm

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