My top 10 takeaway tweets from #IMSSTL

St. Louis Arch - Downtown View
When you’re a marketing or communications professional and a dozen or so national experts host a conference in your backyard, you should probably go. But if you can’t, Twitter might be the next best thing to being there.

It’s how I “attended” the 2010 HighEdWeb Conference last week and how I gleaned plenty of great insight from the Integrated Marketing Summit St. Louis on Thursday. I’ve said it before, but it’s worth repeating now — St. Louis has an amazing network of social media users and their willingness to share always astounds me.

The Integrated Marketing Summit was packed with a dais of heavy hitters from around the country, including several local leaders in the profession. I wish I could have been there. Instead, I followed the #IMSSTL Twitter stream intently, a picked up a few things along the way.

Here’s the top 10 tweets I found worth sharing again:

via @theloudfew:

Whether offline or online, the mktg fundamentals remain the same: You need goals and a strategy. Don’t just focus on tactics.#IMSSTL

via @joshkocurek:

Social media has allowed us to accept typos as a common occurrence. Do we have to keep accepting that? #IMSSTL

“You have 6.5 seconds to make your brand matter.” #IMSSTL

Mobile is the connective tissue for the now, and future, of marketing. #IMSSTL

Accept that you can’t track everything. Accept that you can’t do it alone. Accept that you will make mistakes. #IMSSTL

via @chriskovac:

Here are the slides from my “Integrated Social Media + Best Practices” preso from #IMSSTL –

via @lisackeller:

Using Purls is a tactic, it’s ultimately about the offer tied to the Purl #IMSSTL

via @iamhughes:

#IMSSTL Companies want more justification than “My gut tells me so.” I’m not giving you $ for a campaign based on your gut feeling alone.

via @IMSummit:

#IMSSTL @linkedindiva it’s ok to share your passions on social media networks it isnt all about business be social have fun

via @MikeONeilDenver:

@chriskovacs says claim your name/ID on all the Social Media platforms NOW #IMSSTL

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3 Responses to “My top 10 takeaway tweets from #IMSSTL”

  1. Hey Patrick–

    Cool post, the tweets you picked out were great. My favorite thing about the conference Twitterati is that you don’t have to agonize over which presentations to attend, you just go to one and watch for tweets from the other preso. Oh, and that’s how I virtually attended SES in Chicago and Blogworld Expo in Vegas recently :)

    Hopefully the fact that Twitter is planning an Events feature will not strip out the just-happened-upon-this-cool conference via hashtag in my Twitter stream perk.

    October 22, 2010 at 11:06 am
  2. Thanks for the comments, Lisa. I agree, while some may say Twittering during a conference is distracting or rude, I’d argue that it provides a richer experience overall for both conference participants and those following from afar.

    October 22, 2010 at 1:53 pm


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