When you’re a marketing or communications professional and a dozen or so national experts host a conference in your backyard, you should probably go. But if you can’t, Twitter might be the next best thing to being there.
It’s how I “attended” the 2010 HighEdWeb Conference last week and how I gleaned plenty of great insight from the Integrated Marketing Summit St. Louis on Thursday. I’ve said it before, but it’s worth repeating now — St. Louis has an amazing network of social media users and their willingness to share always astounds me.
The Integrated Marketing Summit was packed with a dais of heavy hitters from around the country, including several local leaders in the profession. I wish I could have been there. Instead, I followed the #IMSSTL Twitter stream intently, a picked up a few things along the way.
Here’s the top 10 tweets I found worth sharing again:
Whether offline or online, the mktg fundamentals remain the same: You need goals and a strategy. Don’t just focus on tactics.#IMSSTL
Social media has allowed us to accept typos as a common occurrence. Do we have to keep accepting that? #IMSSTL
“You have 6.5 seconds to make your brand matter.” #IMSSTL
Mobile is the connective tissue for the now, and future, of marketing. #IMSSTL
Accept that you can’t track everything. Accept that you can’t do it alone. Accept that you will make mistakes. #IMSSTL
Using Purls is a tactic, it’s ultimately about the offer tied to the Purl #IMSSTL
#IMSSTL Companies want more justification than “My gut tells me so.” I’m not giving you $ for a campaign based on your gut feeling alone.