A few months ago I wrote a post highlighting a handful of university Facebook pages I thought worth noting. Those pages were — and for the most part remain — great examples of Facebook’s potential in higher education. But times keep on a changin’.
There are scores of universities out there doing some pretty cool things on Facebook and building incredible fan bases along the way. The following are just a handful of those universities pushing the bar higher for the rest of us:
The Rice University Facebook page makes great use of social media callouts on its landing tab, providing quick access to its RSS feed, Twitter account, YouTube channel and Flickr photostream. There’s also video and a handful of links to popular website destinations and Rice’s Centennial Campaign. But it doesn’t end with the landing tab. Rice built additional tabs to read the university’s magazine or download university-themed wallpaper. Very cool.
Texas A&M University
Howdy! It’s not just a welcome statement; it’s a brand. The Texas A&M Facebook page is awesome, if only for its custom landing page and consistent look and feel to every other online endeavor at the school. The Howdy! tab is my favorite, by far. There are resources for future students, the latest news, Aggie spirit and a few “fun freebies.” The page ties nicely to the TAMU main site, as well as to its Twitter feed and iTunesU page. It’s a great example of how cool university Facebook pages could be.
The University of Kansas
Social media is fun and the University of Kansas gets it. The landing tab for the University of Kansas Facebook page offers a dozen options that make it cool to connect with KU. There are sceensavers, e-cards, pumpkin stencils and door hangers — all tied together with the Jayhawk branding. I can’t decide my personal favorite. Airplanes or paper footballs?
Missouri State University
It’s clear the Missouri State University Facebook page is on a mission. The landing tab specifically targets prospective students, urging them to join the community. It’s a smart set-up. The tab is essentially a fillable form that opts students into the custom Missouri State Future Students application. Smart move, indeed.
The University of North Dakota
The University of North Dakota Facebook page has a couple of cool things happening, specifically tabs for its communities and campaign. Like most universities, there are multiple offices and departments at UND on Facebook. No surprise there. Instead of ignoring the community, UND puts the decentralized structure front and center. The landing tab for the main UND page displays more than a dozen offices and departments for the university, providing a quick and easy reference to where the user wants to go.