The photo found above is a screen capture of the Drake University admissions site after it launched a new marketing campaign touting the Drake advantage. I understand the need to be edgy, but the enlarged image of a D+ has me scratching my head.
The Drake website offers a brief explanation: “When we talk about D+, that’s what we mean. Every moment at Drake is one that has the power to educate, to transform, to open minds and to unleash potential — to introduce who you are, to who you hope to become.”
So is this a brilliant campaign that will inevitably draw people to the Drake website (albeit for perhaps the wrong reason)? Or a marketing plan gone wrong? My D+ brain can’t quite figure it out. Your thoughts?
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Patrick, I couldn’t agree with you more. A D+ doesn’t seem like a passing grade at any level of education.
Any time you have to explain yourself or your reasoning, I think you’ve failed. Even my C+ brain can figure that out. (And by “C+” I don’t mean “Careaga Plus.”)