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Four Lessons to Learn from the New Twitter Design
If anything, Twitter will keep you on your toes. The microblogging giant earlier this month announced plans to rework its interface in an effort to make the service faster and simpler. According to Twitter: “We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover [...]
Klout in HigherEd: For Entertainment Purposes Only
Writing this post may endanger my ability to score free Axe hair gel in the future, but it needs to be said: Klout scores mean little when it comes to real social media success. The online measurement tool does a great job of entertaining those who care about the difference between a retweet and a [...]
How to Measure the Engagement Rates of Facebook Content
Photos draw greater rates of engagement than any other type content posted in Facebook, according to a recent study conducted by Web Liquid. The statistics are interesting in that they confirm what most marketers have known for a while — more dynamic content leads to greater levels of engagement. However, it’s not safe to assume [...]
Google+ Pages and Higher Education
It took a while but it appears Google+ is open for business. Google on Monday unveiled its pages feature that allows organizations — including institutions of higher learning — to create brand personas and engage with the more than 40 million people already using Google+. It’s about time. The Google+ platform is a slick one, [...]
Rethinking location-based services
There’s a scene in the 1983 classic “Mr. Mom” when new stay-at-home dad Jack Butler attempts to drop off his kids at school. It’s a simple task, really, but as his kids and others are quick to point out, he’s doing it wrong. When it comes to location-based services and how we employ them in [...]
Keys to developing a digital position
Crafting the image or identity of an institution’s brand in the mind of a student is nothing new. Brand positioning in higher education relies upon the ability to convey a institution’s uniqueness, differentiation and verifiable value. It’s no different online. All positioning is digital positioning. The web often is the university’s front door for students. [...]
Engaging Facebook content can depend on how you post it
Recent changes to the way Facebook generates its news feed may have marketers rethinking the kind of content they post from a page — but they also need to consider the means by which they post it. EdgeRank Checker last month conducted an analysis of 1 million updates on 50,000 pages that influence more than 1 [...]
What Facebook changes mean for marketers
What does Facebook’s timeline mean for marketers? Will users subscribe to public figure profiles? What’s the impact of the ticker? And what do all these changes mean for page administrators? Seth Odell and I spent an hour breaking it all down on Higher Ed Live, a weekly web show dedicated to digital development and professional [...]
The best social network of all?
It’s clear this social network is going to be the next big thing. “Not Google+ has no learning curve at all. Everybody alive already has years of experience using it. You’re an expert … To continue your membership simply continue not joining Google Plus.”
It’s more important than ever to be awesome
Facebook earlier this week once again changed the way users interact with each other and how they experience the news most important to them. What does this mean for higher education? It’s more important than ever to be awesome. Awesome Facebook posts stick. Awesome posts generate comments and get shared with others. People subscribe to [...]
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