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Additional Posts
What Facebook’s Enhanced Targeting Could Mean for Higher Education
Creating custom college content on Facebook soon could become little easier. Facebook on Tuesday offered select page administrators a new “Page Post Targeting Enhanced” feature that would allow administrators to target posts based on user-provided information, according a TechCrunch. The new feature increases the post parameters to include age, gender, education, college name, graduation status, [...]
5 Ways to Optimize a University’s Facebook Timeline Cover Picture
When Facebook earlier this year unveiled its Timeline design for pages, the most visual change was the addition of the cover picture. The large photo space quickly became an opportunity for a brand to make a visual first impression. It was an opportunity not lost on higher education. Colleges and universities have done a great [...]
How to Handle Social Media Comments
How do you handle the tough ones — the comments made in anger, the posting that doesn’t quite violate terms of service or the diatribe littered with poor punctuation and no clear direction? As with anything else in social media, it helps to have a plan. Too often people get excited about the possibilities of [...]
What Shoeless Joe Can Teach Us about Social Media Strategy
It may go against social media convention, but I think Field of Dreams was right. I’ve listened to scores of seminars, sat through just as many webinars and enjoyed many conversations around social media that encourage one to disregard the most memorable line in the movie: “If you build it, he will come.” The line [...]
Stop Looking for the Social Media Easy Button
There is no shortage of available tools aimed at making the life of a social media manager a little bit easier, but are they hurting more than they’re helping? Building a social community takes resources — namely, people and time — and any effort to minimize the role of these resources seems to cause nothing but [...]
Higher Education Is Missing the Boat with Google+
Mention Google+ in a room filled with people managing and monitoring social media in higher education and wait for the snickers to start. They laugh because, while they all have accounts and occasionally login to update them, they are keenly aware of the perception that no one actually uses it. Their target audiences — namely [...]
Building a Facebook Timeline for Higher Education
So what does the roll out of Facebook Timeline mean for higher education beyond bigger pictures and a new way of doing things? Plenty. Colleges and universities around the country are always searching for better ways to tell their story. They struggle with the simple ways to talk about all they have going on. Timeline [...]
The Importance of Setting Goals
The social media landscape is littered with casualties, deserted Facebook pages and abandoned Twitter accounts set up to be the savior of a brand. Walls without posts. Albums without photos. Brands without a fan. Most often these accounts fail for one reason: They failed to set a goal in the first place. Goals focus attention, [...]
6 Steps for New Facebook Page Admins
It’s incredibly easy to set up a Facebook page and perhaps that’s part of the problem. Credit Facebook with a high level of usability. Any wanna-be marketer with a profile can create a Facebook page is a matter of minutes. The problem, however, comes when expectations for that page fail to deliver the intended results. [...]
Guide to Creating a Professional Email Signature
All business collateral — letterhead, envelopes, business cards, etc. — uphold an identity standard that promotes brand consistency. Why should email be any different? If email is sent from a corporate email address, it represents the corporation that created it. Uniform email signatures present a professional image while still providing brand consistency across departments, divisions, [...]
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